Xbox live to Xbox Life…
Bringing new energy to Xbox Live, by injecting some ‘Life” in to the brand. The team was lacking a bit of ownership in it’s personality, and celebrating itself. Changing the culture of the team meant creating a new atmosphere; one with an agreed set of culture values, a place where people felt safe to be themselves, and an overarching appreciation for each other and the delight we brought to our customers.
Something to Live by
Shared values was something that kick started the idea of changing the look and feel of Xbox Live; The why behind the team, the way we carried ourselves and empowered each other.
our colorful journey
Changing the overall aesthetic was important to show change and newness. What once was predominantly dark, now had energy, fun, and a sense of openness.
Organic flow
Started converting some interesting elements from some of my acrylic paintings into vector shapes. Changing hue, stroke weight, smoothness, and/or complexity, helped portrait the playful yet complex nature of Xbox Live. These shapes were converted to presentation backgrounds, business cards, logos, stickers and more
